Summary
Customers have certain responsibilities. If you understand your
responsibilities it will greatly assist us in providing the
level of quality that we expect from ourselves.
Information
Clients are responsible for
the supply of correct information. Please email us with information
such as business name, ABN, proprietors, street address, postal
address, phone, fax, mobile, email, website. Next we require
information such as products and services, trading hours, core
business activities, licence information, qualifications and
ideally a spiel of approximately 25 words or less to describe
your business. Even an editorial - as this will often help us
to better understand your business before we commence design.
Logo
Clients are responsible for
the supply of a good quality logo. These days - business cards
are photographic in quality so the quality of the logo is very
important also. Clients should have a professional logo designed
and saved in several image modes including CMYK, RGB, Greyscale,
B&W and Inverse. They should also come with effects and
without effects. We prefer a PSD file with layers but understand
if this is not possible. The images should be saved in a variety
of formats - preferably PDF and JPG (Other formats are also
accepted). Supplying us with a CD of these files will ensure
the greatest success for a highly effective logo when printed.
We work at 600 dots per inch (dpi). Most card suppliers work
at 300dpi. We offer a basic logo design service. Logo
Design Service.
Photos
Clients are responsible for the supply of good quality photos.
Clients often ask us to simply grab a copy of a nice photo from
a website they like. Firstly - this might constitute a copyright
infingement with the legal owner of the photo. Secondly - photos
on webpages are typically saved at 72dpi and a small image size
such as 100 pixels wide by 100 pixels tall. If we need to increase
the image size it may blur when enlarged. If the blur is too
great the photo would be no good. Web images are therefore unsuitable
on most occasions unless you have permission to use them and
a larger copy of the image can be found. We recommend the use
of a professional photographer or to take your own photos. Also
- we recommend that you contact your supplier for an artwork
CD or visit the many Royalty Free websites online for an image
that meets requirements in both copyright and quality.
Colours
Every effort is made to colour match but there will be some
minor colour variation from time to time. If colour matching
is important to you then it is your responsibility to supply
us with each of the colour CMYK Percentages - or - as a second
preference - the Pantone Number of each colour. The colour matching
process is a technical process which is also affected by the
type of cardstock used and the batch of ink made at the time.
Slight colour variations do occur from time to time even under
the strictest conditions.
Fonts
If there is a specific font you wish to use it might be a commercial
true type font (TTF) and may require licencing to be used legally.
If so - you may be required to purchase the font from a reputable
font website and email that file to us. An example font is "satisfaction.TTF".
If you wish to use a premium custom handwritten font service
we can recommend Fontgod.
Also checkout the standard and
cheaper automated service of Fontgrinder.
Proofreading
Clients are responsible for
proofreading the design before it is sent to print. Proofreading
includes (but is not limited to) spelling, punctuation and grammar,
poor quality images, wrong images, wrong colours, wrong fonts,
errors introduced by the customer during the design process,
and errors in user-selected options such as product choice including
cardstock, finish, etc. It is often best to follow recommendations
if any given.