What is Branding?
You have probably heard words like
Branding, Creative, Identity, Corporate Look; but do you understand
and use branding? Many people think they know but they don't fully
understand or use the concept. BRANDING is when you create a logo
which WORKS on a wide variety of formats. These formats are then
applied to various media. When you create a brand you are creating
your business identity across a range of media types. This obviously
includes business cards and DL Flyers but the logo or IDENTITY
must work well on other media such as Letterhead, Website Logo,
Shop Front Signage, Window Display, Expo Banner, Stickers, Magnets,
Pens, Caps. If a logo is designed well then you can take full
advantage of your branding.
Format & Variety
We usually create your logo in a
variety of formats (600dpi, 300dpi, 72dpi, CMYK, RGB, PDF, EPS,
JPG, Colour, Greyscale, B&W, Inverse, Large, Small, Animated,
Vertical, Horizontal, Shadowed, Embossed, Black Background, White
Background, Mid Tone Background etc). This makes it easier for
you and your various suppliers (eg. such as web designers, T-shirt
printers, sign writers, the newspaper, magazines and business
directories). Various suppliers contact us for assistance regularly,
seeking artwork or advice, but you should ultimately take responsibility
for your own professional collection of artwork and branding in
case something ever happens to us or the other suppliers.
We often supply this to you by means
of zipped email, yousendit.com, CD or Flash Drive. We are fairly
flexible and try to make it fairly straight forward for you. Another
way is to upload the files to our server and email you a link
to download them to your computer.